The Gym Group – “Click to donate” project Multiple cities, UK
In 2009, we decided we wanted to start raising money for a range of charities. To keep joining fees as low as possible, all members have to join using the company’s website. So the simple idea was to add one additional question to the sign-up process:
‘Would you like to make a one-off donation to our charity of the month?’
Members then choose how much to donate which is added to their first month’s gym payment.