This is the story of how Midtown Athletic Club located in the American state of New York has for more than forty years used generosity to build strong community connections. It is written by Ray Algar, founder of Gymtopia.
I have long been interested in how connected and rooted a club is within its immediate community. When a health club opens in a neighbourhood, it plugs into both its infrastructure and community of people. It can be likened to a symbiotic (from Greek – ‘living together’) relationship as found in nature. When I look at some of the world’s most remarkable health club brands, I often discover a strategic intent that they play a proactive part in the prosperity of the community; they are not just there harvesting its resources. They forge a reputation for compassion and generosity and over time become an influential, valued and integral part of the community. So this month, I want to share the story of how Midtown Athletic Clubs in the United States has embraced a strong sense of corporate citizenship and a wider definition of community to enable its clubs to flourish even as the competitive landscape intensifies. In just five years time, this privately owned business celebrates its 50th anniversary so I believe there is a lot we can learn from this mature brand.
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