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Seven staff members from Freedom Leisure holding a sign confirming £3,570 raised for the British Heart Foundation

Freedom Leisure raises over £130,000 for the British Heart Foundation South East of England

Not-for-profit trust Freedom Leisure has raised £130,636 ($213,127) for the British Heart Foundation in the last year through a series of sponsored events and collections at its centres in Sussex, Kent and Surrey (South East England).

Key fundraising events include the Surrey Half Marathon, ‘Ramp up the Red’ day in which staff and members were asked to wear something red and donate what they could – and a number of indoor cycling marathons.

Guildford Spectrum Leisure Centre was named the top performing site in the group raising a total of £3,573. The Centre was recently awarded a certificate by the British Heart Foundation in recognition for its hard work.


Internal picture of The Movement Studio in New York with a slogan on the wall: Give Back, Move Forward

The Movement studio: The gym that gives back every day of the year New York, United States

Recently I was undertaking some online research and stumbled upon an American search result, which grabbed my attention: ‘Charity-Driven Gyms Are Popping Up All Over The Country.’

Gyms undertake random acts of charity all the time, but these new gyms are different as they embed charity at the very heart of their business. So, this is the story of ‘The Movement’, a recently opened boutique fitness studio in New York City that operates by the philosophy of: give back, move forward (the intrinsic joy and satisfaction of exercise while simultaneously helping others). It donates $1 per person per class to The National Brain Tumour Society, not just for a few days, but every day of the year. It is the first fitness business I have discovered that donates a portion of every sales it makes.


Duncan Goodhew President of Swimathon in a swimming pool with two young fund raisers

DC Leisure partner with Swimathon to raise money for Charity Across England

Swimathon is a national fundraising swimming event which takes place across 616 swimming pools in the UK. Swimmers who take part in the event are able to raise money for Marie Curie Cancer Care or Sport Relief through Distance Challenges of 2,500 or 5,000 metres either as individuals or as part of a team. DC Leisure has supported the Swimathon event for five years. We support this great event for several reasons. It increases the number of people taking part in swimming  and generates income through customers practicing for the event.  Over the past five years, DC Leisure customers have raised an amazing £750,000 ($1,180,000 USD) for good causes.


David Smyth in cricket whites and holding his cricket bat

Remembering David Smyth, a Virgin Active Personal Trainer Derby, United Kingdom

David Smyth, a Virgin Active Personal Trainer and gifted cricketer died on 14thJune 2013 of testicular cancer, aged just 28. Since his very sudden death, family, friends and work colleagues have been raising awareness of testicular cancer. They have also been raising money to support cancer research and donating funds to the intensive care unit at Queen’s Medical Centre, in Nottingham, where David was treated. This page honours David’s memory.