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Let’s Move for a Better World picture

Moving for a better world against inactivity and child obesity Across ten countries

Between 3 April to 2 May 2014, Technogym organised an innovative social campaign that called on facilities to ‘donate’ physical activity towards a good cause – that of getting local communities more active and promoting wellness education in local schools.

Over 21,000 people in 180 fitness clubs around the globe participated in the challenge, collecting more than 100 million ‘MOVEs’. A ‘MOVE’ is Technogym’s unit of measure for movement.. The facility with the most MOVEs in each country won the opportunity to donate a full set of Easy Line equipment, together with training for staff and a wellness seminar, to a local school of their choice.

Seven staff members from Freedom Leisure holding a sign confirming £3,570 raised for the British Heart Foundation

Freedom Leisure raises over £130,000 for the British Heart Foundation South East of England

Not-for-profit trust Freedom Leisure has raised £130,636 ($213,127) for the British Heart Foundation in the last year through a series of sponsored events and collections at its centres in Sussex, Kent and Surrey (South East England).

Key fundraising events include the Surrey Half Marathon, ‘Ramp up the Red’ day in which staff and members were asked to wear something red and donate what they could – and a number of indoor cycling marathons.

Guildford Spectrum Leisure Centre was named the top performing site in the group raising a total of £3,573. The Centre was recently awarded a certificate by the British Heart Foundation in recognition for its hard work.


InstructAbility – Engaging disabled people in the UK fitness industry Across England

InstructAbility, currently funded by Sport England, provides disabled people with gym instructor training and qualifications followed by a voluntary industry work placement where they work to encourage more disabled people in the local community to participate in fitness and exercise sessions. The wider aim of the project is to contribute positively to social change by challenging the negative perceptions of disabled people in society.

Female GoodGym runner having a cup of tea with an elderly lady in her home

GoodGym – where running has a social purpose London, Bristol, Liverpool, UK

GoodGym is a simply great concept powered by an insight that asks: ‘How do we make the act of running more purposeful and socially useful?’ So, instead of running in circles, a GoodGym runner embarks on a mission to do some good in their local community, either alone or as part of a group. Rather than run straight past that nursing home, why not stop and spend time with someone craving companionship? Now the act of running is no longer a rather ‘selfish’ or self-centred act but a generous and compassionate one. GoodGym runners can harness their energy for all manner of social and community minded projects. As they say: ‘GoodGym helps you get fit by doing good.’