Moving for a better world against inactivity and child obesity Across ten countries
Between 3 April to 2 May 2014, Technogym organised an innovative social campaign that called on facilities to ‘donate’ physical activity towards a good cause – that of getting local communities more active and promoting wellness education in local schools.
Over 21,000 people in 180 fitness clubs around the globe participated in the challenge, collecting more than 100 million ‘MOVEs’. A ‘MOVE’ is Technogym’s unit of measure for movement.. The facility with the most MOVEs in each country won the opportunity to donate a full set of Easy Line equipment, together with training for staff and a wellness seminar, to a local school of their choice.