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Internal picture of The Movement Studio in New York with a slogan on the wall: Give Back, Move Forward

The Movement studio: The gym that gives back every day of the year New York, United States

Recently I was undertaking some online research and stumbled upon an American search result, which grabbed my attention: ‘Charity-Driven Gyms Are Popping Up All Over The Country.’

Gyms undertake random acts of charity all the time, but these new gyms are different as they embed charity at the very heart of their business. So, this is the story of ‘The Movement’, a recently opened boutique fitness studio in New York City that operates by the philosophy of: give back, move forward (the intrinsic joy and satisfaction of exercise while simultaneously helping others). It donates $1 per person per class to The National Brain Tumour Society, not just for a few days, but every day of the year. It is the first fitness business I have discovered that donates a portion of every sales it makes.


Group of children from GoodLife Kids Foundation - Greenholme-JMS-Girls-on-the-Run

Helping Canadian children to become physically active Cities across Canada

GoodLife Kids Foundation is actively working to combat childhood physical inactivity across Canada by financially supporting physical activity programs for children. Through our Grant Program we have reached right across Canada, supporting local programs and impacting the lives of almost 200,000 children to date.


Group of children standing on tennis court while attending Genesis Foundation for Fitness & Tennis

Funding underprivileged children to play sports Wichita, Kansas, United States

Genesis Foundation for Fitness & Tennis also known as ‘GFFT’ (pronounced “gift”) is a not-for-profit, 501(c)(3) foundation. It was founded by Genesis Health Clubs of Wichita, Kansas. The purpose of GFFT is to provide funds to allow all citizens, regardless of background and means, the opportunity to participate in recreational and/or competition fitness activities.

by Genesis Foundation for Fitness & Tennis


Scott Dennis sitting with his two children

Scott Dennis 44 Fund United States

The Scott Dennis 44 Fund is a foundation that honors the memory of Scott Dennis who after a college football career and time as a strength coach, represented leading commercial fitness equipment brands including Precor, Cybex and StairMaster. An inaugural event held on June 7th 2013 raised $140,000 for suicide prevention and counseling.