The Movement studio: The gym that gives back every day of the year New York, United States
Recently I was undertaking some online research and stumbled upon an American search result, which grabbed my attention: ‘Charity-Driven Gyms Are Popping Up All Over The Country.’
Gyms undertake random acts of charity all the time, but these new gyms are different as they embed charity at the very heart of their business. So, this is the story of ‘The Movement’, a recently opened boutique fitness studio in New York City that operates by the philosophy of: give back, move forward (the intrinsic joy and satisfaction of exercise while simultaneously helping others). It donates $1 per person per class to The National Brain Tumour Society, not just for a few days, but every day of the year. It is the first fitness business I have discovered that donates a portion of every sales it makes.